November 16, 2025
Capitalising on Christmas is a great way for you to bring in new business and up-sell and cross-sell to the customer base you already have. After 2 years of uncertainty, this Christmas will be a key period for selling print to a vast range of industries. From hospitality to retail, a lift on restrictions will have your customers purchasing a lot of print products to see them through to the New Year, you just need to make sure your marketing strategy is suited to the season!
We’ve created this guide to walk you through everything from planning your campaign to evaluating its success to ensure you’re equipped with the knowledge to smash sales this Christmas.
There really is nothing better than a bit of self-reflection. Whether it’s cold hard data or reviewing your creative content, taking a look at what you did last Christmas can have a huge impact on what you do for Christmases going forward. There are a plethora of areas you can delve into by reviewing your previous year’s performance, and what you choose to explore will differ from business to business, however, a few popular choices to review could include ROI, industry trends, product success and failures and what your competitors were doing. We can’t tell you what to look for because we understand that every business is unique, but what we can tell you is to dig deep! Something small that you may overlook could be the key to unlocking a super effective strategy for 2022.
Laying out exactly what you want to achieve is a great way to make your campaign more successful, with a clear goal in mind from the get-go, it will make getting there a lot simpler. When thinking about what objectives you’re setting, you’ll also have to bear in mind how achievable they are, how you will measure them and if you’ll need any tools or software to help you along the way.
Creating a timeline is a great way to plan out key points in your campaign. A timeline can be beneficial for a whole host of areas in your marketing. Planning out a timeline will help you to know when you might release a teaser, when to launch your product range, when you’ll market your products and when you’ll want to tie up your Christmas range to an end. A great area to look at when creating your timeline is your year-on-year trends. Look at when certain products peak and really utilise this information. For example, if you notice that calendars rise in popularity during November, plan your content marketing around that specific product!
When creating a timeline, it’s best to start with key dates and popular products, then go on to start building your campaigns.
Before you start any form of marketing, it’s crucial that you understand who your target audience is. For Christmas in the print industry, there tends to be a common theme, with the two most popular industries being hospitality and retail. Getting to grips with who you’ll be targeting and understanding who will be on the receiving end of your content will help other areas of your marketing fall into place. The more you know about your target audience the more you will be able to branch out. Cross-selling, up-selling, and breaking into new industries can then become part of your bigger strategy.
Arguably one of the most important parts of any campaign is the consistency of content and exactly what message it shares. Try picking a theme for your campaign and stick to it! How this looks is up to you, it could be in the form of an effective colour palette or through the tone of voice used in your content.
Being consistent in your design, content and the messaging of your campaign will help bridge the gap between your product and your customer, so it’s important that the choices you make are effective and engaging. For any content you produce it’s essential that it meets your brand guidelines, has the correct tone of voice, is exciting to read or look at and it must have a call to action (CTA). Combining all of these features into your content be it a post on social media, an email, or an advert, will ensure your message is delivered in a way that resonates well with your customers.
Knowing what channels to utilise to market your products is dependent on appropriateness, your knowledge, and the platforms you have access to. Starting with the basics, social media is one of the easiest channels you can get started with. It’s free, easy to use and helps get your brand out there. Next up is email marketing, a bit more complex, comes at a bit of a cost but has an incredible ROI. For every £1 spent on email marketing, the approximate return is £35.41! Aside from social media and email, you’ve also go other channels such as advertising, which takes on many shapes and forms.
A popular choice for printers is a direct mailer campaign! Putting together a direct mailer campaign for your local area or to send to your existing customers is a great way to get your business out there and showcase your print quality.
Evaluating which platforms are right for you to help you reach the right customers is crucial in effectively marketing your brand and products this Christmas.
When it comes to marketing, unfortunately, there will be some costs involved. Whether these are paying for ad space or forking out for reporting software, you need to be aware of where you could encounter costs. It’s best to set a budget for your campaigns and stick to it, plan out where you plan on spending your money and think about how essential it is to your campaign. It’s also important to bring your objectives back into focus and think about tracking what you spent your budget on and if you made any ROI on it.
Last but certainly not least, is measuring and reviewing your Christmas marketing successes. Going back to those all-important objectives you set at the start and seeing whether you met them will help you determine what worked well, what could’ve been done better and what you can do with this information going forward. Allow what you find to steer the direction of your future campaigns as you move towards and into the New Year.
Now you know how to market your business, it might be time to explore what else we have to offer.
