November 16, 2025
Christmas planning is well under way. Or, at least, it should be. But don’t worry, if you haven’t started putting your Christmas marketing plan together yet – we’ve got plenty of ideas for you!
However, we know that creating a full-on seasonal campaign when you’re a small business can be intimidating. Especially if you’re feeling strapped for cash, and this year has unfortunately had that effect on lots of us. If that feels familiar, keep reading and discover our quick tips for a seasonal boost…
Seasonal marketing is all about knowing which products your customers are going to want at this time of year. At Christmas, those products are very predictable; greetings cards, wrapping paper, gift tags, and calendars for the coming year.
If these aren’t already part of your range, think about how you could diversify into this area. You can always outsource production. In fact, if you only want to offer these products on a temporary basis, outsourcing means that you can capitalise on the season without incurring new costs on production equipment!
Bringing Christmas products into your offering is the first step. Now you need to tell everyone about them! Create a window display, advertising your bargain prices or combo deals. Then do the same on your website’s home page, and maybe create a pop-up window directing them to your Christmas range.
Remember, our free stock images are there for you, for this exact purpose!
SEO stands for Search Engine Optimisation. It’s about making sure your website ranks highly in online searches and it’s all to do with the words you use. Fill your website with the search terms your customers will be using, and search engines will know that your site has the answers they’re looking for.
For example, parcel tags are now “gift tags”, and calendars are now “personalised 2024 calendars”. You could even create a specific product page for “Christmas cards”, instead of the general Greetings Cards page.
The great thing about seasonal campaigns is that there is a deadline. You can use that to create urgency in all your marketing and encourage customers to get their orders over the line.
Remind customers in all your emails that they need to beat the Christmas rush. Then, as it gets closer to crunch time, give them a date to get their orders in by if they want guaranteed delivery before Christmas. (It couldn’t hurt to remind them that, due to lockdown measures, the postal service is likely to be in even more demand this year – so get orders in even sooner!)
Finally, don’t forget to give your store and website a festive makeover. If people are looking for festive products, they’re going to be more drawn in by suppliers that look festive themselves. If you can, think about creating a Christmas specific area on your website so it’s even easier for customers to find the products they’re looking for.
